Business Name

What is the name of the Business/Company/Organization?

What is (fill in your company name here)?

Brand Acyronym or Alternative Name (if applicable)

Is there any acronym or alternative company name associated with your brand?

Company/Brand Tagline/Slogan (if applicable)

Is there a tagline or slogan associated with your company/org?

What is Your Brands Primary Service?

What is Your Company Mission Statement?

“Our mission is to…”

Brand Personality

If your brand was a person, how would you describe their personality?

Describe Your Ideal Customer/Client:

What makes your brand unique?

List 5 Words that Represent Your Brand:

List 2-3 Words that DO NOT Describe Your Brand:

List 3 Messages Your Want Your Brand to Communicate:

Describe the aesthetic you want your brand to portray:

Examples: Clean and Modern? Bold and Colorful? Nightlife Metallics? Patterns? Playful?

What colors best represent your brand?

What colors DO NOT represent your brand or the aesthetic you’re trying to hold?

What attributes/emotions do you want assiciated with your brand?

The Anti-Wishlist

Drive home any of those details you absolute do not want to see out of this branding or rebrand

Rebranding | Old Logo Likes

If this is a rebrand, what are the parts (if any) about the current logo/brand identity that you like?

Rebranding | Old Logo Dislikes

If this a rebrand, what are the things about the current logo you dislike?

Inspiration + Imagery

Please provide a link to your branding pinterest board here. For any additional imagery outside this link please email to bsazonoff@gmail.com

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Anything We Missed?

Please note any special order details, design requests or branding assests needed from this branding/rebranding: